What is pay-per-click?
Pay-per-click is a completely controllable, pay-for-performance method of online advertising in search engines and directories — such as Yahoo!, MSN.com and others. Advertisers bid for search terms, and highest bid gets the #1 ranking, etc. — and each time someone clicks on your link, you pay your bid amount. If no one clicks on the link, you pay nothing — but people still see your ad.

For example, let's say your company sells "used cars" and you would like your website listing to appear anytime anyone searches for "used cars". You would then bid for "used cars" at PPC companies like Overture, FindWhat and Google Adwords. In our example, let's assume you've bid $1.00 at Overture, attained the number one position, and your website is now listed at the top of search engines such as Yahoo! — above the free listings. Now, each time someone clicks on your link, $1.00 is debited from your Overture account.

PPC Campaign Management
Many companies would prefer not to manage their own PPC campaigns because, as advertisers compete for search terms, and new advertisers come aboard, bid prices can fluctuate wildly. It's important to manage these fluctuations and changes in your rankings against a solid campaign plan.

Testing your PPC campaign. It is vital to track how and from where people are clicking on your links in order to track the efficacy of your PPC campaign in order to ensure that you are bidding on the "right" search terms. We offer a number of methods of tracking clicks to your website, which can be used in conjunction with detailed reports to analyze your pay-per-click campaign.

We offer PPC Development and PPC Campaign Management. Additionally, if you would prefer to conduct your campaigns in-house, we offer private PPC consultations to increase your ability to run successful PPC campaigns.

PPC Campaign Development
Developing a full-fledged pay-per-click campaign can have a serious impact on your company's bottom line profits. At the same time, because PPC visitor traffic is not free, it is essential to boost your return on investment (ROI) by ensuring that the search terms you pay for are phrases that would actually be used by people interested in buying your product, using your services, etc.

We can help to ensure that you are not wasting your advertising budget on irrelevant or non-targeted terms by selecting appropriate search terms that will most benefit your company. If you are currently running a PPC campaign, we may also be able to lessen your costs while maintaining or increasing your profits.